BI Analyst

Job Details

On-site Greek/English Full-Time Job Reference: 1144

We are looking for a BI Analyst with at least 3 years of experience in business intelligence or data analysis, including hands-on experience in iGaming. You will sit within the Acquisition team, report directly to the business owners, and be responsible for analyzing the traffic of every affiliate program we run, comparing performance across programs, and delivering automated daily reporting the business can act on.

We operate multiple casino and sportsbook brands, each with its own affiliate programs, and the same affiliates often run traffic on several of them at once. Someone has to see the full picture: which programs and partners actually deliver value, which only look good on the surface, and how the same affiliate behaves differently from one program to another. That is this role. 

Technically you belong to the Acquisition team, but you work closer to the business: your reports go straight to the business owners and feed commercial decisions on deals, budgets, and partner treatment. We are looking for someone who is AI friendly and actively uses AI tools to build custom reports and automations: the daily reporting should run on rails you build, not on manual exports.

Your day-to-day tasks will include:

• Analyze traffic quality per affiliate and per program against our KPIs: registrations, FTDs, deposit acceptance, netcash, GGR, NGR, ARPU, and OTD vs STD behavior
• Compare affiliate programs against each other: performance rankings, trends, traffic mix, and where each program over- or under-delivers
• Build and maintain the automated daily reports for the business owners: scheduled, reliable, and readable, with zero manual copy-paste
• Track the same affiliate across programs and flag patterns: quality that differs by program, volume shifting between brands, player overlap, and sudden changes in behavior
• Build custom reports and dashboards on request: deep dives into a market, a program, a partner, or a campaign
• Set up alerting for anomalies: KPI drops, unusual spikes, and traffic that stops converting
• Validate the data itself: tracking, postbacks, and affiliate platform numbers, so every report can be trusted
• Use AI tools across the workflow: writing and debugging queries, generating report layers, summarizing findings, and speeding up ad hoc analysis
• Work daily with the Affiliate Managers and the Acquisition team to understand the context behind the numbers 

Main Requirements:

• Minimum of 3 years of experience in BI, data analysis, or a similar analytical role
• iGaming experience is required: you understand GGR, NGR, ARPU, FTD, OTD, bonus cost, and how casino and sportsbook KPIs are actually calculated, without needing a glossary
• Strong SQL and hands-on experience with at least one BI tool (Looker Studio, Power BI, Metabase, Tableau, or similar)
• Experience automating recurring reporting: scheduled queries, APIs and connectors, Google Sheets and Apps Script, or workflow tools such as n8n, Make, or Zapier
• AI friendly: actively uses AI tools for query writing, report building, and analysis, and is comfortable building AI-assisted workflows
• Solid understanding of affiliate deal structures (CPA, RevShare, hybrid) and how they change the value of traffic would be considered a strong advantage
• Excellent command of English, both written and verbal
• High level of discretion: you will handle sensitive commercial data
• Structured and self-driven: you can explain and defend every number you present