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AthensJob Details
On-site
Greek/English
Full-Time
Job Reference: 810
DigiTech Marketing is expanding and seeking a Senior CRM Specialistfor our new collaboration with 301Partners. This role requires developing personalized and automated CRM campaigns to enhance communication
and conversion rates using advanced technologies. The ideal candidate should have over three years of experience in the iGaming industry, a proven record in CRM, and the ability to collaborate effectively with various internal departments, supporting our services provided to 301Partners.
About DigiTech Marketing
DigiTech Marketing is a GameTech company that focuses on all aspects of the iGaming industry. From performance marketing and brand operations, up to our own in-house tech development.
This 360-degree approach is powered by 50+ committed professionals.
The core team and management have been active in the scene since 2010. We are already part of an established network, with partnerships spanning over 30+ countries around the world.
About 301Partners
Founded in 2024, 301Partners is a dynamic newcomer in the iGaming industry, managing platforms like Nationalbet.com and Royalfortune1.com, which reach audiences in over 100 countries.
Their platforms feature a vast array of slots from more than 30 top game developers and offer extensive sports betting with over 50 sports and 60,000+ pre-match events monthly. They enhance the player experience with advanced features like live streaming, in-play betting, and detailed game analytics, ensuring an engaging and innovative environment.
Your day-to-day tasks will include:
• Develop and implement customer lifecycle strategies, ensuring alignment with overall marketing and business goals
• Build and manage customer lifecycles and automations to support personalized and automated CRM campaigns• Create, manage, and analyze customer lists for accurate segmentation and targeted marketing efforts
• Collaborate with the marketing campaign team to develop promotions, incentives, and events that drive customer engagement and retention
• Create customer engagement templates and user journeys to nurture leads, and conversions, and support new business acquisition and retention sales revenue targets
• Regularly monitor customer data to uncover insights, trends, and patterns
• Configure and manage CRM systems to support various marketing initiatives and campaigns
• Develop and maintain a test-and-learn roadmap to drive continuous improvement in CRM strategies
• Provide actionable recommendations based on data analysis to enhance marketing strategies and customer experiences.
Main Requirements:
• Bachelor’s degree in Marketing, Business, Information Technology, or a related field
• Minimum of 3 years of experience in CRM management, preferably in a senior or specialist role
• Minimum of 3 years of experience in a similar role within the iGaming industry
• Strong understanding of CRM systems, tools, and best practices
• Εxperience in using Smartico or Fast Track would be an advantage
• Proficient in data analysis tools and techniques, with experience in generating and interpreting CRM reports
• Ability to work independently and manage multiple projects simultaneously
• Strong command of the English language, both written and verbal
• Ability to work on weekends depending on business requirements
What We Offer:
• Fun and creative work environment
• Competitive salary for your skills and expertise
• All the tech gear you need to work smart
• Performance-based annual salary re-evaluation
This position requires full-time, on-site employment in Nea Smirni, Athens, Greece.